With Lead Line Partners · Who does what

You hire the team. Trellis shows you the work.

Lead Line Partners is a GTM engineering agency: we build and run outbound for B2B companies. Our team does the research and the writing. You make the decisions in Trellis, without waiting for a status meeting.

01Who does what

Each step, and whose it is.

Each step, and whose it is: our work and your decisions in Trellis
Lead Line PartnersYou, in Trellis
Write down who you sell to and how you soundRead it in Trellis, and add your own directions any time
Find accounts that fit and put them on RadarApprove or decline each one
Research the people at each account you approveSee their roles and the team chart
Check that each person still works thereNothing. The check runs on our side, outside Trellis
Draft each person's emails from the researchEdit them in Copy Review, then approve them
Build and manage the outbound infrastructure, and run outbound under your own team's names and seats: a digital twin of each seller, across email, LinkedIn steps and callsSee every touch from every seat on the account's timeline. The calls are still your reps' own
Ready the campaign, then watch for failed sends and fix themLaunch it, or have us launch it. Launch also approves any email still undecided
Tune the scoring and keep the do-not-contact listPick the scoring pace, and tell us who shouldn't hear from you. We add them to the list

02Getting started

It starts with onboarding.

We write your business down and put accounts on Radar.

  1. Ours

    We write down your business.

    We write down who you sell to and how you sound. You can read it in Trellis and add your own directions beside it. Onboarding needs some of your time, too.

    Ours

    We call it the Brain.

    It's a set of documents on shelves such as Identity and Strategy. Your own directions sit beside them, and the AI in Trellis can't edit either.

  2. Yours

    Accounts wait for your first sign-in.

    By the time you first sign in, Radar has accounts on it, each with why we picked it. Your first decisions start there.

  3. Ours, then yours

    Drafts follow the accounts you approve.

    Once you approve an account, we research its people and write to each one. Their emails wait in Copy Review, and Launch approves any left undecided.

03The loop

What you decide comes back to us.

Your time

You stay in regular touch with the Lead Line Partners team. In between, Trellis puts each decision in front of you the moment it's ready, so your time goes into the relationships that close, with Trellis.

Our work in

Everything our team makes reaches Trellis the same way. Sending it again updates the research and leaves your decisions and edits alone.

Your decisions back

Before each new search, we read what you've decided and changed in Trellis. That's how the reason you gave for declining an account reaches our next search.

04Fit

We go deep on a small number of accounts.

A fit

  • You sell to US customers.
  • Thirty or fewer people sell for you, SDRs included.
  • Each account is big enough to justify research by hand.
  • You want a say in which accounts we work.

Not a fit

  • You want to buy Trellis on its own.
  • You want AI to run outbound with nobody approving it.
  • You sell to government.
  • You sell high volumes to small businesses.

Start with a conversation.

Tell us who you sell to and what you've tried. We'll show you Trellis and tell you if we're not a fit.

There's no trial and no pricing page. Price is part of the conversation.

Talk to us